Demand Management

Demand Management

The process of undertaking demand management is essential in managing issues being faced today as well as managing the impacts of changing demand into the future. The immediate threat of water shortages in Australia has been reduced by the introduction of education processes to curtail water consumption.

The services provided in the future may not be the same as the services provided now as a result of changes in demand. It is only through understanding demand and taking action to manage demand will the asset manager be confident in their organisation’s long term sustainability.

The main drivers of demand for infrastructure are

  • Population growth or decline
  • Industrial growth
  • Residential development
  • Demographic changes
  • Demand for increased services
  • Environmental changes
  • Climate change
  • Market forces
  • Strategic extensions to the network.

The asset manager needs to examine the impacts of the above drivers and translate them into impacts on the assets. Once these impacts have been determined, the strategies to manage the impacts can be identified and implemented to reduce the burden on infrastructure both now and in the future.

Demand management strategies provide alternatives to the creation of new assets. Demand analysis examines ways of modifying customer behaviour to maximise asset utilisation and reduce the need for new assets.